Our People
Wealth of Expertise
People are at the centre of our business. From engineering and manufacturing through to customer support and after-sales service, we value strong relationships, open communication, and a collaborative approach. Guided by experienced leadership and a strong Senior Leadership Team, we combine technical expertise with a commitment to quality to deliver reliable solutions and long-term partnerships across the power distribution industry.
Senior Leadership Team
CHIEF EXECUTIVE OFFICER
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Brian brings more than 34 years of leadership experience across the petrochemical and heavy industrial sectors. Beginning his career as a fitter and turner, he has developed extensive expertise in manufacturing, operational excellence, asset management and strategic leadership.
At ETEL, Brian leads the organisation with a focus on performance, safety and long-term growth. He is committed to building high-performing teams and fostering a strong culture of accountability, continuous improvement and operational excellence across the business.
Prior to joining ETEL, Brian was Director of Manufacturing at Methanex New Zealand, overseeing the performance of three methanol plants and associated infrastructure.
GENERAL MANAGER, SALES & MARKETING
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Leslie brings nearly three decades of experience within New Zealand’s electrical industry, with a strong background across sales, marketing, engineering and project delivery. He has a proven track record of driving business growth, developing high-performing teams and delivering commercially successful outcomes in complex technical environments.
At ETEL, Leslie leads Sales & Marketing, with a focus on strengthening customer relationships, supporting sustainable growth and positioning ETEL’s offering in key markets. He plays a key role in aligning commercial strategy with customer needs and long-term business performance.
With extensive industry knowledge and strong commercial acumen, Leslie’s expertise spans product management, business development, technical training, contract negotiation and strategic market positioning.
GENERAL MANAGER, PEOPLE, SAFETY & SUSTAINABILITY
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Fleur brings more than 20 years of experience across professional services, healthcare, manufacturing, not-for-profit and charitable organisations. She is an experienced people leader with a strong track record of building high-performing teams and fostering positive workplace cultures.
At ETEL, Fleur leads the People, Safety & Sustainability function, supporting a safe, engaged and high-performing workforce. She works closely with leaders across the business to guide organisational
Known for her collaborative and people-focused approach, Fleur’s expertise spans people and culture, safety leadership and organisa
CHIEF TECHNICAL OFFICIER
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Manu is an international leader in transformer manufacturing with decades of experience across Europe, Asia and the Middle East. As Chief Technical Officer, he leads ETEL’s technical strategy, engineering capability and manufacturing performance.
At ETEL, Manu is focused on strengthening technical excellence, improving manufacturing performance and supporting continuous improvement across global operations. He plays a key role in developing engineering capability and ensuring ETEL continues to deliver high-quality, reliable transformer solutions.
He has held senior roles with global organisations including Siemens, Alstom, Areva, Pauwels Trafo and Brush Transformers, leading multidisciplinary teams across engineering, production, quality and testing.
GENERAL MANAGER, OPERATIONAL EXCELLENCE
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Aimen is a practical, solutions-focused leader with a strong “can do” approach to problem solving and continuous improvement. Starting his career on the factory floor, he has progressed through a range of leadership roles, giving him a deep understanding of manufacturing operations and people at every level of the organisation.
At ETEL, Aimen plays a key role in driving operational excellence, strengthening performance across the business and embedding a culture of continuous improvement. He is passionate about building capability within teams and creating an environment where people can succeed, grow and deliver their best work.
CHIEF FINANCIAL OFFICIER
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Rob is a dual-qualified Chartered Accountant and an experienced ASX listed company CFO. As a proven finance leader, he has a strong track record of driving strategic initiatives and delivering measurable value for stakeholders across complex global operations.
At ETEL, Rob champions financial leadership and operational excellence across Information Systems and Procurement. Through driving disciplined data-backed decision-making, he ensures sustainable business performance and enables ETEL to deliver on its strategic goals.
Sales Support Team
NZ & PACIFIC ISLAND SALES MANAGER
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BUSINESS DEVELOPMENT - POWER DISTRIBUTION
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GROUP CUSTOMER SERVICES / EXECELLENCE MANAGER
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ESTIMATION / PROJECT CO-ORDINATOR LEAD
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AFTER SALES SERVICES LEAD
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